The latest e-commerce trends

Multichannel sales

Make sure you reach your customers through multiple channels. Now that the lockdowns are (hopefully) behind us and online shopping is no longer a must, customers want to have the choice between buying online and buying in a physical store. The golden mean 'click & collect' will also remain popular in 2023.

Online shopping goes beyond offering products in your own e-commerce store. Customers also want to be able to buy your products through other online channels. Think of selling via Bol.com, Amazon or social media.

Social commerce

Selling via social media? You already read it above. This will become even more popular in 2023. Social commerce is a combination of social media and e-commerce. Through social commerce you sell your products through sales channels that are present on social media. While social media is often used to redirect your customers to a webshop where they can ultimately shop, they can now also do so in the same place. Your customers can make purchases within existing social media apps without leaving the app. This makes it so easy for your customers!

Personalization

Personalize your customer experience! Personal attention is still crucial in a successful marketing strategy and the online world offers many opportunities for this. How can you make the customer experience even more personal?

1. Use geolocation. By knowing where your customer is at a specific moment, you can make personalized suggestions. This way you reach your customers with relevant products.
2. Gain insight into the keywords your customers search for. By knowing what your customers are looking for online, you can offer targeted products.
3. Make use of the data you have. Is it your customer's birthday? Then send a targeted offer.
4. Social commerce makes online shopping personalized. The customer sees advertisements that have been selected based on his or her behavior and this increases the chance of a purchase.

Mobile

The fact that a web design must be responsive on every device and therefore also accessible on mobile is of course not new. Because web shops are mainly visited on mobile devices, mobile first, not mobile ready, is the new standard.

Conversational commerce

Customers calling or emailing your company? In 2023, communication often takes place via messaging apps. Customers expect that they can communicate with your company just as easily and, above all, quickly as they do with their friends. Conversational commerce allows you to enter into direct dialogue with your customers via chatbots, live messaging or virtual assistants. These solutions are also very smart! By applying machine learning, a - yes, here it comes again - personalized user experience can be offered.

Would you like to know what Vrolijk Online can do for your webshop? Feel free to contact us , or read more about our e-commerce solution from Vendr !