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August 2020

Facebook Shops

Facebook is launching a new tool that allows you to set up a free webshop within Facebook. This way you benefit from the reach of the social media platform and increase your sales opportunities.


We all shop online. We usually Google a product or service or go directly to a trusted online store to make a purchase. But we also shop via social media. And the channels in question respond cleverly to this.

Wide reach every day

Facebook is getting into e-commerce. Recently you can create a webshop on Facebook in the Netherlands without having your own webshop. With the new Shops feature, companies can create a free online store that works on all Facebook platforms. An average of 7.1 million people aged 15 and older use Facebook every day. Instagram follows this with around 3.4 million users per day. With Facebook Shops you reach both channels. Ideal to draw attention to your products.

Benefits of Facebook Shops

In addition to the wide reach of Facebook and Instagram, setting up a Facebook online store offers even more advantages:

  • It's a free tool
  • You can offer an unlimited number of products
  • You can divide products into collections and categories
  • You can communicate with customers directly through your page
  • You will receive statistics about sales, visits and more
  • Your products appear in Facebook Marketplace
  • It is accessible for the small entrepreneur

Start a Facebook Shop

There are plenty of advantages to setting up an online store within Facebook! To use the Facebook Shops feature, you need a Facebook page shop. Don't have a page shop yet? Then create this first . Follow the steps on the Business Help Center. Enter all store details, configure your payments, and add products to your Page store. Finished? Or do you already have a page shop? Then create your Facebook Shop now!

  1. Go to and choose Get started. You will then end up at Facebook Handelsbeheer.
  2. Create a collection: give your collection a name, a cover photo and add 6 to 30 items.
  3. Add the collection to your store with Shop Builder.
  4. Adapt your store to your corporate identity.
  5. Finished? Just publish! Your Facebook Shop is live. The sale can begin.

Up to date and cheerful online with Facebook Shops

Facebook Shops will be available worldwide in the coming months. We can already use it in the Netherlands, so what are you waiting for!? Open a Facebook store and reach new customers. Are you interested, but don't have the time or know-how? We are happy to help you conquer Facebook and Instagram with your products.

Opening a Facebook shop can be an excellent kick-start on the internet, but also a valuable addition to your own webshop. Don't have an autonomous online store yet? Then you have come to the right place at Vrolijk Online!

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