Want to become successful online? This requires more than just a website. To be found better, generate leads or sell more through your webshop, you need a good online strategy. An online strategy also forms the basis for your new website. It is an important tool for your visibility on the internet.
An online strategy is a long-term plan that describes how and which marketing activities will be used online to achieve the set goals. SEO, SEA, social media, blogging, email marketing, etc. The possibilities are endless. A good strategy is therefore indispensable! To guide you in this, we at Vrolijk Online work with a step-by-step plan.
Everything starts with a good conversation! During a brainstorming session, we map out together which online target groups you want to serve and what your online objectives are. An important part of this session is putting yourself in your customer's shoes. Why should they choose your company? What are the Unique Buying Reasons (UBRs)? What do you have to offer your customers and why? What is the story behind the company?
Mapping this information gives focus to your online plans. The message you want to convey with your company is formulated. It ensures that you can present your company clearly and concisely in the market and work in a targeted manner.
During step 1, your organization's message was visualized. Now it's time to set concrete goals. Be critical in determining objectives. Are the objectives feasible and do they contribute to the success of the organization? In this phase we also map out which online resources are already available and whether their results are measurable.
Now it is time to link the objectives to online tools. The choice of the right online resources depends on the available data, the target groups to be reached and the goals to be achieved. Together we devise the most effective use of online resources.
The basic foundation for your online strategy is always your website. That is the platform to which we want to direct existing customers, leads and potential new customers. That is the place where they get a good idea of your company! They will take action when we have given everything the right attention.
When determining an online strategy, we choose the following division: Owned media, Paid media and Earned media. Owned media includes the resources that you manage yourself; your website, digital newsletter or social media channels. Paid media is about the use of paid online resources such as Google ads and social ads. Earned media is the most powerful and at the same time most difficult tool, this has to do with online attention for your company by others (for example, recommendations or a post on social media about your company).
Together we determine the distribution of Owned and Paid media. We determine the most effective deployment based on available budgets. We then record what we want to achieve per means, preferably as measurable as possible. This gives a clear picture of the results and ensures that adjustments can be made.
Implementation starts with drawing up a plan. This includes all established components. Indispensable elements such as drawing up SEO texts for your website, photography, etc. are also included.
And then the time has come! We start implementing your online plans. Plans with a solid foundation, anchored within the company because stakeholders have contributed their ideas. Plans that are results-oriented and contribute to the online success of your company.
You have started implementing your online strategy. Everything runs and you can sit back! Or not? Now the monitoring and adjustment phase starts. The figures are analyzed periodically and the optimization can begin. The online world does not stand still and neither does your company.
Vrolijk Online helps you gain insight into the results and advises you where improvements can be made. Make your company an online success, together with Vrolijk Online.
We are happy to help you draw up and implement an online strategy and also help you take advantage of all opportunities and protect you from pitfalls. We have already walked most paths and can immediately point you in the right direction.