The question from Koning Willem I College
Koning Willem I College is a regional training center for secondary vocational education. On August 1, 2022, Koning Willem I College and De Leijgraaf merged and today they operate together under the name Koning Willem I College. The new Koning Willem I College offers education to approximately 18,000 students.
In this case, a merger means a new website! A website that is completely designed from an online marketing perspective. Naturally developed in such a way that employees of Koning Willem I College can easily adjust the content themselves.
Koning Willem I College about Vrolijk Online
Our approach
Web development
We naturally grabbed this great assignment with a tight deadline, where tight planning and short lines of communication were essential, with both hands! We developed a completely new custom website in Umbraco . At Vrolijk Online we are fans of Umbraco. Umbraco profiles itself as the most user-friendly CMS in the world. And we completely agree with that. The new website can therefore easily be maintained by the Koning Willem I College using the open-source CMS.
Web development
Online marketing
Our online marketers will of course ensure the necessary conversion. The collaboration with Koning Willem I College is not new. And so we have already collected a lot of data in Google Analytics in recent years. And these results came in handy for the new website.
With the results of an online user survey by Raaker in mind, we were able to make the right choices in the design. Insight into the performance of the old website and insight into the customer journey are just as important. And voila, here is a website with a strong foundation!
But online marketing goes further than just a strong foundation. It is a continuous process. Every quarter we analyze the data and advise what steps can be taken online. We have set up Google Ads campaigns and monitor them. We also train employees to set up Google Ads campaigns themselves in the future.
Making data transparent is easier than ever. With the Google Looker Studio, also known as Google Data Studio, we combine data from different data sources into an insightful report. At a glance, Koning Willem I College has a real-time, up-to-date insight into all data from Google Analytics, Google Ads, Google Search Console, Google Spreadsheets, YouTube, Facebook and MySQL, among others.
Online marketingContent
But without content, no online performance! And so we provided content training to a group of employees. After all, writing good unique SEO content is a must. Using the keyword research conducted, the employees wrote the content themselves.
The core of the website are the training pages. The source of information for future students and their parents. And it is very important that these pages are well designed and contain the right content. A nice job for our content specialists! And so we designed a new training page that serves as the basis for all training courses.
Content creationTechnical aspects
A feature of the website is the multitude of options in the field of content blocks. This gives Koning Willem I College endless possibilities to design web pages according to your own wishes. It goes without saying that a web design must be responsive on every device and therefore also accessible on mobile devices.
The new website is linked to the existing database of Koning Willem I College. Our team of developers, in close collaboration with Koning Willem I College, has developed an API link with which all training information from the database can be downloaded to the new website. In addition, a link has been established with S-BB, through which independent information about training and the labor market is presented to visitors.
Web developmentShort lines
We started the intensive process with a kick-off with everyone involved from both parties. During this session we gained insight into the wishes, needs, target groups, objectives, layout of the website, but also functional and technical requirements. Based on all this information we could get started! Time to shine for our online marketers, designers, developers, content creators and of course our project managers.
During the process, we held a stand-up meeting twice a week with those involved in each phase. And not without results, because short lines have proven to be essential to realize this major assignment in just 4 months!
The result
Ready for launch
The result is impressive! The new website was launched on August 1. We are so proud of this! We look back on a great collaboration. The division of tasks was clear and our joint efforts led to a wonderful result in a very short time. It has become an unforgettable process in which we enjoyed the sublime collaboration with Koning Willem I College. The saying "The best work is collaboration!" so this definitely applies!
Could your company also use a new functional website? Contact us and we will be happy to think along with you.
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